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New IFLA Publication “Marketing Libraries in Web 2.0 World

By Kerry Smith 30 May 2011 Book News No Comments »

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From: Sjoerd Koopman [mailto:sjoerd.koopman@ifla.org]
Sent: Friday, 27 May 2011 6:38 PM
To: IFLA-L
Subject: [IFLA-L] New IFLA Publication “Marketing Libraries in Web 2.0 World

Just off the press as Nr 145 in the IFLA Publications Series:

 Marketing Libraries in a Web 2.0 World

 Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a “hot topic”. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers included (in English and French) are exploring and discussing the following aspects:

 General concepts of Web 2.0 and marketing of library and information organizations;

  • How libraries are adopting Web 2.0 marketing strategies;
  • Marketing libraries to clients in using Web 2.0 tools;
  • International trends;
  • Interesting cases of marketing through Web 2.0 tools.

 Marketing Libraries in a Web 2.0 World  / edited by Dinesh Gupta and Réjean Savard. Berlin/Munich: De Gruyter Saur, 2011. ISBN 978-3-11-026331-2. (IFLA Publications; Nr 145). Euro 89.95 / for USA, Canada, Mexico US$ 135.00. Special price for IFLA members Euro 69.95 / for USA, Canada, Mexico US$ 105.00

 Also available as an eBook

 Order:

 De Gruyter Saur Verlag                                           For the USA – Canada – Mexico

  or
Rhenus Medien Logistik GmbH & Co. KG                 Walter de Gruyter, Inc.
Justus-von-Liebig-Straße 1                                        P.O. Box 960
86899 Landsberg, Germany                                       Herndon, VA 20172-0960, USA
http://www.degruyter.de/cont/imp/saur/saurEn.cfm Phone: + 1 (703) 661-1589
Tel. +49 (0)8191 9 70 00-214                                     Toll free: +1 (800) 208-8144
Fax: +49 (0)8191 9 70 00-560                                    Fax: +1 (703) 661-1501
degruyter@de.rhenus.com                                         degruytermail@presswarehouse.com

 Sjoerd Koopman, Professional Programmes Director

IFLA – International Federation of Library Associations and Institutions

P.O. Box 95312

2509 CH Den Haag (The Hague)

Netherlands

+31 70 3140 884

sjoerd.koopman@ifla.org 

www.ifla.org

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