From: Sjoerd Koopman [mailto:sjoerd.koopman@ifla.org]
Sent: Friday, 27 May 2011 6:38 PM
To: IFLA-L
Subject: [IFLA-L] New IFLA Publication “Marketing Libraries in Web 2.0 World
Just off the press as Nr 145 in the IFLA Publications Series:
Marketing Libraries in a Web 2.0 World
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a “hot topic”. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers included (in English and French) are exploring and discussing the following aspects:
General concepts of Web 2.0 and marketing of library and information organizations;
- How libraries are adopting Web 2.0 marketing strategies;
- Marketing libraries to clients in using Web 2.0 tools;
- International trends;
- Interesting cases of marketing through Web 2.0 tools.
Marketing Libraries in a Web 2.0 World / edited by Dinesh Gupta and Réjean Savard. Berlin/Munich: De Gruyter Saur, 2011. ISBN 978-3-11-026331-2. (IFLA Publications; Nr 145). Euro 89.95 / for USA, Canada, Mexico US$ 135.00. Special price for IFLA members Euro 69.95 / for USA, Canada, Mexico US$ 105.00
Also available as an eBook
Order:
De Gruyter Saur Verlag For the USA – Canada – Mexico
or
Rhenus Medien Logistik GmbH & Co. KG Walter de Gruyter, Inc.
Justus-von-Liebig-Straße 1 P.O. Box 960
86899 Landsberg, Germany Herndon, VA 20172-0960, USA
http://www.degruyter.de/cont/imp/saur/saurEn.cfm Phone: + 1 (703) 661-1589
Tel. +49 (0)8191 9 70 00-214 Toll free: +1 (800) 208-8144
Fax: +49 (0)8191 9 70 00-560 Fax: +1 (703) 661-1501
degruyter@de.rhenus.com degruytermail@presswarehouse.com
Sjoerd Koopman, Professional Programmes Director
IFLA – International Federation of Library Associations and Institutions
P.O. Box 95312
2509 CH Den Haag (The Hague)
Netherlands
+31 70 3140 884
sjoerd.koopman@ifla.org
www.ifla.org
